Red Diamond Head Leading the National Tea Association

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Bill Bowron

Red Diamond Coffee and Tea President and CEO Bill Bowron has been elected to serve as chairman of the Tea Association of the United States for the 2022-2024 term. 

Bowron, of Mountain Brook, previously served the association twice as chairman (1999-2000 and 2014–2017), according to a statement from Red Diamond. He has served as a board member for a total of 18 years and was twice editor of the association’s Recommendations for the Preparation of Iced and Hot Tea, jointly issued by the association and the National Restaurant Association.  

“I am honored to be asked once again to help lead our industry in these challenging times,” Bowron said in the statement. “Next to water, tea is the most widely consumed beverage in the world, and I look forward to being a part of the industry’s growth in the coming years.”

Red Diamond was founded in 1906, and Bowron is a member of the founding family’s fourth generation. His father, William A. Bowron Sr., also served the Tea Association as a board member.

Bowron is a University of Virginia graduate and holds a graduate degree in banking from the Stonier School of Banking. He has worked at Red Diamond since 1991 and has been president since 1992, CEO since 2006 and chairman of the board since 2008. 

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