‘Feeling Fortunate’ ExVoto Vintage Wins Alabama Retailer of the Year

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Elizbeth Adams created Ex Voto Vintage Jewelry in 2009 after losing her young daughter to a brain tumor.

Elizabeth Adams of ExVoto Vintage has been chosen as an Alabama Retailer of the Year by the Alabama Retail Association.

Adams, owner and designer with the clothing and accessories store, will be presented with the award Sept. 25 at 10:45 a.m. at the Mountain Brook Village store location, at 2416 Canterbury Road. Other stores are in Montgomery and Rosemary Beach.

The Retailer of the Year awards are given to retailers who have demonstrated a blend of sound business practices along with commitment to their communities, customers and employees, according to a press release. 

ExVoto was one of 86 nominees for this year’s Alabama Retailer of the Year awards. The Mountain Brook Chamber of Commerce nominated the business.

A panel of independent judges with the association chose 12 winners from across the state. Alabama Retail Association President Rick Brown will present the award to Elizabeth and her team. 

“I’m feeling very fortunate to have been able to build a company that would be honored with this Alabama Retailer of the Year Award. My team, my family, and the support of my clients are the reason for the success of ExVoto,” Adams, owner and designer of the store, said.

ExVoto is known for its vintage-inspired clothing and timeless jewelry paired together in modern ways, according to its website. 

In 2009, after losing her young daughter to a brain tumor, Adams created Ex Voto Vintage Jewelry. A portion of each sale goes to The Cure Starts Now Foundation for pediatric brain cancer research.

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